Omnichannel GTM Campaigns - Driving Engagement & Revenue
Jessica Latin
Industry
E-commerce and Retail Technology
Role
Product Marketing Manager
Problem
A new Fiber eCommerce product was underperforming due to fragmented messaging, lack of clear positioning, and inconsistent execution across channels. Audience engagement was low, and conversion rates lagged behind projections.
Solution
Developed and executed a full-funnel, omnichannel go-to-market strategy that aligned messaging across email, social, web, and paid media. Leveraged customer data to segment audiences, personalize creative, and optimize channel mix. Collaborated cross-functionally with creative, product, and analytics teams to ensure cohesive execution. The campaign resulted in a 300% increase in engagement, $360K in monthly revenue, and a 5x boost in product adoption.
